America’s Most Wanted (dishwasher size), Komar and Melamid (1994)
This book tackles the relation between current art practices and drives (‘instincts’) established in the Pleistocene era, when humans as we currently know them first appeared. It argues that these drives originally had an evolutionary purpose, including sexual selection and other factors affecting ‘survival of the fittest’. But just what is this ‘fitness’?
Evidently it refers to successful competition for a mate, and to other attributes that helped our ancestors to survive the trials of prehistoric life. But it can also explain apparent anomalies, like the male peacock’s cumbersome tail, which requires great resources to produce, and led to a ‘fitter’ individual. Not only did such factors have ‘survival value’ in demonstrating superior fitness, but, according to Dutton, also benefited the group through enhanced communication and the ability to enter into other people’s minds. Dutton’s thesis is that these needs or impulses connect to our experience of art, both as creators and spectators, and provide evidence for what he calls a ‘Darwinian aesthetics’. This links modern art experiences to the formative period of human nature, and so attempts to justify art at its root. Ellen Dissanayake’s ‘Homo Aestheticus’ follows a similar line but with a less pronounced evolutionary slant. However, Dutton’s book is robustly argued and would provide an excellent introduction for anyone not yet familiar with the field.
Early in the book, Dutton deals with the issue of our collective preferences for certain types of landscape (wittily condensed in a reproduced Komar & Melamid painting ‘America’s Most Wanted’ (1994)). Let’s take for granted the plausible hypothesis that our Pleistocene ancestors found certain types of savannah landscape attractive, mainly for reasons of survival. There is, however, what could be called a gradient of causality between Palaeolithic preferences for certain landscapes, our current and actual enjoyment of these, and the liking for fairly literal representations of them in art. At what point does what began as ‘evolutionary adaptation’ translate into something so far removed from its origin that the term has questionable explanatory value? The ‘survival’ here might be less to do with the evolutionary pressures once applied to humans and more to do with something that has become an irrelevant atavism.
David MacLagan http://www.escapeintolife.com/essays/the-art-instinct/












New Technology in Audio Tours
Phones are everywhere today. Apparently visitors expect the same level of comfort and engagement at home, on the go, and at institutions. Guide by Cell turns cell phones into interactive audio guides. Capture the power and accessibility of personal mobile devices to inform and interact with guests.
Simply record over the phone or upload audio to create your tour. Visitors use their cell phones to hear audio content and interact. You can leave feedback, share thoughts, and even vote. You can incorporate visitor comments into the tour with the creation of a Cell Blog. Visitor generated content adds a personal dimension to the tour. Education was never so engaging!
Visitors get to guide themselves.To access the audio guides, visitors call a local number using their own phone, then enter the item they want to hear. It’s as easy as that. Visitors may remain connected throughout their visit, or hang up and call back. They may listen to descriptions in any order. You can add as much interactivity as you like. Ask your visitors to leave feedback right over the phone. Add a cellblog feature by inserting these voice comments back into the tour. Allow visitors to press a key to receive a text message with a link to your site, a coupon or a mobile giving request. Include voting to engage visitors. Add photos and videos through our MOBI/WAP service.
You can even weave Mobile Giving into your tour to raise money and build your donor base.
Visitors at the Santa Cruz Museum of Art & History now can use their cell phones to supplement the history of Santa Cruz County provided in the long-term exhibit “Where the Redwoods Meet the Sea.”
At 25 stations throughout the exhibit, visitors can dial a number on their cell phones and listen to two-minute recordings that make the exhibit more kid-friendly, appeal to the increasingly tech-savvy younger generations and reduce costs and paper usage.”We wanted to modernize our history gallery and bring new technology in,” said Ashley Adams, curator of education for the museum. “It’s very user friendly.” The technology draws people in with voice recordings of local researchers and historians, some of whom play historical characters giving their own accounts of Santa Cruz history.
“The program responds to peoples’ need to hear more information or to hear it aurally,” said Paula Kuty, a volunteer and gallery host at the Museum of Art & History. Kuty said the technology is especially helpful for young children who can’t yet read, or for people with disabilities. An additional perk of the cell phone tour is that users can leave comments and feedback by simply leaving a message on the recording system. If visitors want to revisit the content after leaving the museum, they can re-dial the number and hear the recordings again without returning to the museum.