Archive: July 24th, 2010

Artwork for Substance show

I started this project as I would most projects nowadays, as they tend to be site specific. This started with the word ‘substance’, The name of the show. I knew what the word meant but only in its common language usage, and so I looked at the meaning of substance:

It is a noun, From Middle English, or Anglo-French and derived from Latin substantia, from substant-, substans, present participle of substare to stand under, from sub- stare to stand.

It originates in its common English form in the 14th century, but has been found in documents in the early 12th Century

However has come to mean:
1 a : essential nature : the essence or fundamental or characteristic part or quality
2 a : ultimate reality that underlies all outward manifestations and change
b : practical importance: usefulness
3 : material possessions : property <a family of substance>
4 a : physical material from which something is made or which has discrete existence
b : matter of particular or definite chemical constitution
c : something (as drugs or alcoholic beverages) deemed harmful and usually subject to legal restriction <possession of a controlled substance> <substance abuse>

After reading this I became far more aware of the process of making words, I did not know that substance is loosely derived from the word to stand…This became interesting to me. I am constantly fascinated by histories. The processes and procedures that I go through, as a person, especially in terms of my art making, the processes that objects go through, even ones that words are propelled through.

And so I wanted to make a piece of art about the word substance, but wanted to include my interest in Etymology as a process, within the artwork whilst also skewing  the viewer’s perceptions and understanding, whilst subverting their tacit knowledge. But the question for me was how to do that using ‘substance’, as a framework. This is where I struck upon the idea that the understanding would be about a substance that is used and under appreciated daily. So I decided to engage with a material. The question was which?

Firstly I wanted to make things out of cocaine, which was one of the dictionary definitions for substance abuse, but it seemed too obvious… So, eventually, I decided to create an object out of paper that would stand up on its own tensile strength. Its own constitution.

I wanted the object to be amusing, stupid, and useless because the art piece could not function. But is representative of that object. Just like a word…

I am constantly blathering on about the framework for art making and appreciation. Therefore It made sense for the object to critique the artworld in some fashion. This is where I realised that a beautifully simple display case would fit the bill.

It was simply made from a single sheet of paper, that measured 150 cm by 300cm I then cut out spaces for the legs and all the tabs, so that it could be securely held together. The 1st attempt used 120 gsm paper, which fell in on itself so, the 2nd attempt used 200 gsm paper which held up for the two weeks of the show.

How to network!

Hail artisans, the new era of art making is upon us, go forth and prosper…  Here are 10 tips for learning from the mistakes others have made:

http://www.rachel-levy.com/wp-content/uploads/2009/02/communication.jpg

1. Don’t just dive in

2. Build networking into your overall marketing and business plans

3. Understand how to explain what you do

4. Don’t ignore your existing network

5. Work out who you need to add to your network

6. Find the networks that suit you

7. Commit forthe long term and follow up

8. Meet one2one outside the group

9. Use Online Networks to support your offline networking

10. Become an advocate for others first

1. Don’t just dive in

The people who make networking really work have people advocating them when they are not there. They get a constant flow of business, support and opportunities through these ‘Advocates’. Like anything worthwhile, networking takes time and application. You need to be committed to investing the time to develop relationships and create a network of advocates.

This means finding other business people who operate in similar markets to you. Then helping them and building relationships to earn that trust so don’t expect instant results. Don’t expect to walk into a room of strangers or simply post a profile online and come away with business – it just doesn’t work like that!

2. Build networking into your overall marketing and business plans

“It pays to plan ahead it wasn’t raining when Noah built the ark”

If you don’t know what you are trying to achieve with your networking how can others help you? Plan how much business you are looking to generate via word of mouth and how much time you can devote to your networking activities.

The more you niche your target market or markets the better. This means you can identify those other business people or categories likely to have access to your target market. Joining networking groups with these people means you can build relationships with the right people. People operating in your target market will be able to provide access to the opportunities you want.

3. Understand how to explain what you do

When asked “what do you do?” present your proposition confidently & consistently – your target market, the problems you solve and your stories. People do not buy what you do, they buy into why you do it. It’s your passion and enthusiasm that engages and not a clever elevator pitch.

4. Don’t ignore your existing network

The cornerstone of your networking activities should be the people you have worked with or already done business with – Colleagues, Customers and Suppliers. Invest time in these important relationships. Catch up with them and find out if there is anything you can do to support them.

5. Work out who you need to add to your network

If your existing network is not big enough to generate enough word of mouth to achieve your plan then you need to build your network. Ask yourself who else is likely to have access to and influence with your target market. Then find where they network and try out those networking groups.

6. Find the networks that suit you

Once you find those networking groups try them out first and only join those groups that you will enjoy attending because if you don’t enjoy it you probably won’t do it. People become advocates for those that they know, like, rate and trust. You have to spend time with people for that to happen so you may as well have fun doing it.

Work can really be an extension to your social life!

7. Commit for the long term and follow up

Take the time to get to know the members and the ways you can help – support, information and introductions. Become an active listener and see how you can help the people you meet. After meeting follow up with a simple e-mail or telephone call confirming where you met and what action, if any, was agreed. Connect them to others and any helpful information. Prompt follow ups are essential! Find out which online networks they use and connect with them if you are also a member.

8. Meet one2one outside the group

You’ve got to like someone and know them a bit. It looks as though they might know your target market. How do you take things forward? Simple, meet with them for a coffee and start getting to know them. What makes them tick, what are their successes, their aspirations, their skills and experiences? What they are looking for? See if you can connect them to one of your contacts?

9. Use Online Networks to support your offline networking

Find out which online networks your influencers and target market use and join a couple. Use the network tools to find the people you already know and connect with them online. Post a profile that is consistent with your personal brand and contribute. Listen for people posting things you can help with and share your stories, hints, tips, & insights.

Contribute to online conversations and share your knowledge and connections. Make contact with like minded professionals. Networking online is just like offline and not about selling – it’s about building relationships. The best business is developed when both parties know, like and trust each other. So take the time to get to know them and establish rapport.

10. Become an Advocate for others first

A networking advocate goes out of their way to recommend your goods and services without being asked or expecting anything in return. Take time to develop the relationships with key members of your network. Go out of your way to connect them to key members of your network and introduce them to people who might benefit from their services. Become

an advocate for them. And, guess what? What goes round comes round. People will eventually become advocates for you – and this is where the networking dividend really pays out!

Finally, in the immortal words of Woody Allen: “80% of success is showing up!”

Related Posts with Thumbnails